TN01 - The Fitness Content Framework

lead nurture social media Jan 06, 2023

Read time: 6 minutes

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In today's issue, I’m going to share a framework that you can use to map out your entire content strategy for the year!

Last year, I used a similar framework to grow my audience by over 750,000 followers!

(500k Followers on Tik Tok and 250k followers on Instagram)

The big difference between this year and last year is that I have a little A.I friend on my side!

Let’s begin…


Step 1 - Map Out Your “Areas of Influence”


The first thing I want you to do is to map out 3 areas of influence that you have in your job as a Fitness Professional.


I will go ahead with three simple yet important ones, which are...


Nutrition, Training and Mindset


Step 2 - Map Out Your “Areas of Expertise”


The next thing I want you to do is to map 3 areas of expertise for your areas of Influence.



Step 3 - Use A.I to give you the Content Ideas

December last year saw the world change with the introduction of something Called ChatGPT

I just asked it what it is, and here is what it said…



Best of all? ChatGPT is completely free, and all you have to do is create an account on

The next thing you’re going to do is ask ChatGPT to find your talking points and topics around your areas of expertise.

Let’s use the example of Supplements...

I’m going to type into ChatGPT

“Can you give me 15 attention-grabbing content ideas talking about supplements

In a matter of seconds, here’s what it came up with…


(This is the first list of results it gave me, and already I can see a few incredible ones!)


You’re then going to do this until you have 8 great ideas for each area of expertise. then onto step 4...


Step 4 - Your Long-Form Content Strategy


Time to map out the plan by looking at our topics in our area of expertise

Let’s take one that the A.I spat out from earlier...


“The Truth About Supplements and weight loss: What works and what doesn't.”


Plan out your topic and focus on creating one “long-form piece of content” from that topic


Long Form Content Ideas

  • Live Video/Youtube Video
  • Podcast
  • Blog Post/Email Newsletter
  • All the Above (Start with a video, and the rest becomes much easier)


For this topic,  I would delve deep and find myself 5 of the best supplements on the market that work and 5 supplements on the market that don’t.

Once you’ve done your research, the next thing to do is script it out, talk it out or write your heart out one afternoon per week.

For me, that's going to be a live Instagram video..




Step 5 - Your Short-Form Content Strategy

Once my Livestream video has finished, I am going to take a look at what I’ve got and try and make as many different pieces of content as I can


  • Extract the audio and turn that into 2 Podcasts (Podcast 1 what works, Podcast 2 what doesn't)
  • Cut down the long-form content and turn it into Reels and Tik Toks
  • Create Two Instagram Carousels (One for 5 of the Worst Supplements for weight loss and the other for 5 of the Best Supplements for weight loss)
  • Write up two blog posts/email newsletters (same again, one for the best and one for the worst)
  • Turn snippets of the blog posts into tweets


 That simple 30-minute Instagram live has now turned into 47 pieces of content!

which will keep you ticking over on all platforms for the next two weeks.


Two Instagram lives will keep you going for an entire month...



And finally, your 24 topics for Nutrition, Training, and Mindset have you covered for the entire year!


There are going to be a few gaps to fill and what you want to do with these gaps is to repost all the content that got the best engagement.

If it worked the first time round, trust me, it will work again!



  • Map out your “Areas of Influence”
  • Map out your “Areas of Expertise”
  • Use A.I to give you content Ideas
  • Plan out your Long Form Content Strategy
  • Extract it for your Short Form Content Strategy


A Simple 5-Step Framework that’s going to change the game for your Content and Social Media.


I hope that was of value to you today and if it was.  pop us a DM on Instagram and let us know :-)


See you next Saturday for another incredible newsletter!


Jay Alderton

Whenever you’re ready, here are two ways I can help you grow your Fitness Business... 
➡️  Social Media Mastery - Learn the proven strategies I have used to dominate social media and grow my audience by over 750,000 in the last year.   Join 1000+ Students


➡️  Unlock the secrets to a successful coaching business with my Trainermind Elite!
Join my exclusive group focused on doubling your fitness business in the next 6 months. If you're earning over £5k/month and ready to take your coaching to the next level, fill out the application form here and i’ll be in touch.